Mathilde Laurent’s New Fragrance Laboratory Rue du Faubourg Saint Honoré

Cartier perfumer, Mathilde Laurent has been working from the Foundation Cartier Building for several years and has now recreated her laboratory at Rue du Faubourg Saint-Honoré, in the heart of the golden triangle. It is located near Place Vendôme, the epicentre of High Jewellery and establishes a universe that embodies the greatness of her perfumes, conceived and worn as invisible jewels.

In the world of perfumery, Mathilde Laurent, Cartier's official perfumer since 2005, is the embodiment of avant-garde. In a field that's often far too normative, she adds meaning, poetry, imagination and inventiveness to fragrance. It is her way of elevating the soul through the beauty of the senses. Her creations for Cartier represent a perfumery that escapes the dull consensus, all the while remaining anchored in the history and art of perfume. She translates the Maison's style through original and timeless fragrances, just like the jewellery creations.

The Essence of the Laboratory Is to Create a Place That Gives Free Reign to Imagination

A Unique and Multi-Sensory Space That Bridges All Artistic Disciplines, From Perfumery to Street Art, Photography to Music and the Aim Is to Shed Light on the Idea That Everything Is About Scent.

It’s a new way of approaching the world of perfumery and breaking down its boundaries. This terrace, overlooking the roof of the Madeleine, is also home to a meditation staircase and a place where plants are found, grown to be picked in the morning and drunk later, like warm perfumes.