Hublot renews its commitment to rhino conservation, supporting an initiative to protect biodiversity
With dedicated and consistent actions undertaken to protect the rhino, poaching – the biggest threat to their existence in Africa – continued slowly but steadily to decline up to 2020.
Over the last 10 years, two thirds of the rhinos in South Africa’s Kruger Park have been killed by poachers. Black rhinos in Kruger Park have disappeared dramatically and today there are estimated to be less than 500 remaining.
Moreover, in late March 2020, the South African border was closed to prevent the spread of the Covid-19 virus. Prior, the day-to-day influx of foreign visitors had kept the poachers at bay. Now, due to a severe shortage of rangers, poachers are free to move undetected around this vast area. This interruption of a source of national revenue underlines the extent to which wildlife protection organisations rely on private financial donors and on collaborative and coordinated efforts between local, international, public and private stakeholders.
Hublot is using its global reach, and reconfirming its support for Kevin Pietersen and SORAI – Save Our Rhino Africa India – with the release of a new edition of the Big Bang Unico SORAI, inviting 100 future owners to help support this cause for our planet. A portion of the proceeds from the sale will be donated exclusively to Care for Wild – the largest rhino sanctuary in the world, supported by SORAI – for it to use as it sees fit.
“According to the International Union for Conservation of Nature (IUCN), international, national and local partners must work together to resolve the biodiversity crisis. It is our duty to amplify the voices of those who work on the ground to protect endangered species, particularly the African rhino which is in critical danger of extinction. Hublot is truly delighted and proud to support Kevin Pietersen and SORAI in this movement which is so crucial for the future.” – Ricardo Guadalupe, Hublot CEO