The Ultimate Collector’s Triptych
Louis Erard x Alain Silberstein. Pushing the boundaries of its artistic design even further, Louis Erard reveals a completely unique triptych. Alain Silberstein was given carte blanche, designing the series of three watches like a picture over three panels to make a whole work of art. This is an unprecedented combination of high-end watchmaking and accessible watches. Three lots of 178 models with an entry price of CHF 3,500, and a collector’s box at CHF 11,111.
In 2019, Alain Silberstein revisited ‘Le Régulateur’ from Louis Erard, a historic, emblematic model produced by the Jura brand. This collaboration resulted in an exceptional model: two series of 178 models which sold in just a few hours and were immediately extremely sought after on the secondary market. And all this even before it was selected for Geneva’s Grand Prix d’Horlogerie and it received an award in the Red Dot Award: Product Design 2021.
2021 marks a new frontier in the collaboration between Louis Erard and Alain Silberstein, with the launch of this triptych. Three watches as work of art; three family members able to shed new light on Alain Silberstein’s artistic approach, as well as Louis Erard’s watchmaking mastery. Each item is limited to 178 models, 78 of which are to be sold in a collector’s box containing the entire capsule as well as a digital artwork signed by the artist. The retail price makes a very strong statement: an entry price of CHF 3,500 and the collector’s box at CHF 11,111.
By purchasing Le Triptyque Louis Erard x Alain Silberstein collector’s box set, the 78 privileged owners will also be able to enjoy a personal, non-fungible token linked exclusively to their triptych. This guarantees and protects the authenticity of the limited edition, as well as containing all its technical specifications. In addition, collectors will have the opportunity to customise their digital token with a private message, making it even more unique and timeless.